Christmas

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Gingerbread boy is oblivious

U&I Sugar had a mascot, maybe only at Christmas? A gingerbread boy, smiling because he doesn’t know that his fate is sealed. This guy was in the 12-1-65 Everett Herald. You could send a U&I label and some money to get a cookie sheet, cake pan, either came with a “Gingerbread Boy Pattern”. (I thought it would be a cookie cutter?)

Apparently, they were trying to build product loyalty among people who like to bake.

U&I produced beet sugar for decades; ultimately cane sugar did them in. People preferred the taste of cane sugar, and bakers say it caramelizes better than beet sugar.

More about the U&I company here; https://worldhistory.us/american-history/the-history-of-ui-sugar-a-beet-sugar-powerhouse.php

More Mascots here; https://www.neverjethot.com/posts/tag/mascots/

QFC King deposed?

The QFC King mascot

This ad from a Dec. 1963 “Prudence Penny” insert in the Seattle Post-Intelligencer
indicates that this is the first Christmas for the little QFC king.

For all I know, it may have been his last. Perhaps his oddly trimmed mustache did not play well among the upper middle class housewives that shopped there. Along the way, QFC took over smaller chains, then in turn they were acquired by Kroger’s. I guess they lost the quirky charm along the way. I think someone in our family still has one of the 98 cent fruitcakes featured in this circular.

Over Already???

I had Christmas week off but have to go back to work tonight. What a drag! I didn’t even care about Santa arriving on a huge chicken, God knows we can use the eggs. (From our trip to Sequim a few days ago)