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Missed opportunity

Consider the case of C. B. Moore, Optometrist. WHY did he not take the GOLDEN opportunity to hang out his shingle as
C MOORE OPTOMETRIST
…and put

“See more with C. Moore”

at the bottom of his calling cards? Did he think it was beneath him?

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Lady in old advertisement is flying high as a kite and about to drink dishwashing soap.

I don’t care how new and improved it is, drinking dishwashing liquid is a bad idea.