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Missed opportunity

Consider the case of C. B. Moore, Optometrist. WHY did he not take the GOLDEN opportunity to hang out his shingle as
…and put

“See more with C. Moore”

at the bottom of his calling cards? Did he think it was beneath him?

Follow all instructions

Lady in old advertisement is flying high as a kite and about to drink dishwashing soap.

I don’t care how new and improved it is, drinking dishwashing liquid is a bad idea.