This ad from a Dec. 1963 “Prudence Penny” insert in the Seattle Post-Intelligencer
indicates that this is the first Christmas for the little QFC king.
For all I know, it may have been his last. Perhaps his oddly trimmed mustache did not play well among the upper middle class housewives that shopped there. Along the way, QFC took over smaller chains, then in turn they were acquired by Kroger’s. I guess they lost the quirky charm along the way. I think someone in our family still has one of the 98 cent fruitcakes featured in this circular.